- TV advertising allows you to invite people into your store. People always go where they are invited.
- TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
- It reaches viewers when they’re the most attentive.
- It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
- It gives an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.